February Marketing Tools
This month, cbsi provides links to books, online information and other resources designed to help the marketer in your organization, whether a seasoned pro or beginner.
Just remember, we have no formal relationships, financial connections, offer-our-first-born commitments with any of the items listed below. So reader beware is what legal would want you to know. We just conducted some simple research and found some items that can get you thinking. Enjoy.
The AMA Marketer’s Toolkit – FREE to AMA members – can help you expand your knowledge and build your marketing skill set with a comprehensive collection of interactive tools, templates and resources in a single location – no more searching the web for marketing templates, dashboards and how-to guides. AMA has partnered with leading solution providers to create a resource that will help you to do your job more efficiently! CLICK HERE
Slack is one of the fastest growing team communication tools to rise out of Silcon Valley. Rated Inc. Magazine’s 2015 company of the year, Slack is a tool that every busy marketer should consider using to optimze team communication. CLICK HERE
CONTINUING EDUCATION: ALT-MBA, SETH GODIN
The altMBA is an online leadership and management workshop.
Founded in 2015 by bestselling author Seth Godin, the altMBA uses digital tools like Slack, WordPress and Zoom to engage 100 students in an intense four-week process. In 2015, students from 13 countries worldwide have participated.
Each session of the workshop is led by five coaches, who engage with students in individual and group work. During the workshop, each student publishes the results of the 13 assigned projects on the public altMBA site. Over one session of the workshop, more than 50,000 messages were exchanged between students and coaches in Slack. The program is synchronous, with regular deadlines, group discussions, and face-to-face video calls. It is entirely based online, with students participating from their home or workplace. CLICK HERE
Just search Amazon for “Marketing Playbook” and more than enough authors and credible works arrive instantly. Here, it’s up to you to decide what’s best for you and your organization. Though a digital age of immediate gratification leaves little time for reading, an electronic version from Amazon should make reading – at the very least – more easily portable. CLICK HERE