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Talking Business - Alan Schulman, Deloitte

Alan Schulman, Creative Director, Advertising, Marketing and Commerce, Deloitte Digital

Alan Shulman is Creative Director for the Advertising, Marketing and Commerce Group at Deloitte Digital based in New York City. He was a panelist for the Direct Marketing Club of New York on #digitaltransformation on June 7, 2018. Key subjects Alan discussed at the event included brand purpose being meaningful to customers, providing human touch not just digitizing everything, delighting customers, testing before making large bets in paid media, mapping customer journey is a best practice, customers knowing they can reach brands on the phone if there is a problem.