July eNewsletter


Hitting a Moving Target

The ability to capture the attention of consumers is harder than ever for today's Marketing Executives.

Consumers are bombarded with emails, texts, and social media posts. Millennials - the largest, fastest-growing target audience - have a constant need for immediate gratification with interests that are as diverse as the media to which they connect. Where do Marketers begin?

Dive a bit deeper and examine the challenges in front of Marketing Execs at Financial Institutions.

Without question consumer trust with banks had eroded; that's one hurdle to overcome. Integrating digital, becoming more transparent and maximizing information (e.g., Big Data) represents another set of hurdles.

For some Marketers, the target may be constantly moving and the speed of technology changes the rules seemingly by the minute.

While this can be daunting, success is possible. In this issue, we provide tips and insights for today's Marketing Leadership examining tools and resources that every Marketer should know and use.


Recommended Reading

The articles below represent excellent sources of information for today's Marketing Leaders.

General Marketing
Marketing to Millennials in 2018 and Beyond

Top 5 Marketing Challenges of 2018

3 Content Marketing Trends That Will Rule 2018

Financial Services Marketing
The Biggest Marketing Challenges Facing the Financial Industry (and How to Overcome Them)

The Biggest Challenge Facing Banks

Financial Services Firms Face Challenges with Marketing Automation

Marketing Conferences

The following Marketing Conferences may be of interest to you or someone within your organization:

21 Can't Miss Marketing Conferences for 2018

Top Digital Marketing Conferences: 50 Must-Attend Events to Learn the Latest in Data Analytics, Marketing Tech, Trends & More in 2018

The Ultimate List of Marketing Conferences: Summer 2018 to Spring 2019

Talking Business: Digital Marketing

This month, cbsi's Ken Kraetzer attended the Direct Marketing Club of New York Digital Transformation conference in New York City.

Below is a link to his discussion with Alan Schulman, Creative Director for the Advertising, Marketing and Commerce Group at Deloitte Digital.