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Social Media Today

By Stephanie Corritori

Has Social Media taken over your life? We all have that friend who posts entirely too much on Facebook, Instagram or Twitter. We all know those people who refuse to have any Social Media accounts, but ask to use your account on a regular basis. Well, guess what?  Social Media is here to stay!

Check out these statistics from Brandwatch.com:

  • There are 3.4 billion active social media users
  • On average, each person has 6 social media accounts
  • The average time spent on social media is almost 2 hours per day

These numbers are staggering, even for those of us who use these platforms regularly. If you do not personally use Social Media, its ever-expanding reach is still impacting your life in one way or another. More people today receive their news from social media than newspapers.  In fact, the newspapers are getting some of their late breaking news directly from social media users and influencers. Want to know the latest fashion trends, best dog park in your area or even personal recommendations for a new mechanic…look no further! If you want to be in the know, you can’t ignore social media any longer. From a business perspective - it is almost impossible to survive without Social Media.

The most popular social media sites in 2019 according to Buffer.com (MAUs stands for Monthly Active Users)  

  • Facebook – 2.23 billion MAUs
  • YouTube – 1.9 billion MAUs
  • WhatsApp – 1.5 billion MAUs
  • Messenger – 1.3 billion MAUs
  • WeChat – 1.06 billion MAUs
  • Instagram – 1 billion MAUs

There are 3 very important reasons businesses need to use Social Media today:

  1. To stay relevant and increase business sales and services
  2. To protect and preserve existing business
  3. To observe and stay ahead of the competition

In order to stay relevant and increase business, almost all companies need to have a place on Social Media. This isn’t necessarily to sell or pitch ideas, but to show followers what your company is doing and to share valuable information on your services and products with your followers. The type of business you have will often dictate the Social Media platforms you will need your social media team to leverage. Also, determining and setting ground rules for your employees is an absolute must. Through trial and error, Social Media will increase your reach and assist in future business development.

Social Media is a great way to protect and preserve your existing business as it lets you know exactly how your customers feel about your product or service. Let’s face it, people love to complain and they do it best sitting behind their keyboard. Often times, these complaints just need to be addressed by the company to show your followers you are listening. 

You also need to know what people are looking for in order to develop future products. You can bet those same people will provide insight into exactly what they’re expecting from your business – a great way to generate ideas for new product development.

Finally, why not take lessons from your competition.These lessons might be as simple as making changes based on negative feedback to improve your own service or to learn new trends in your industry. This information is free, so we suggest you use it wisely to get ahead of the curve.  
Social Media can be a very powerful tool in both your professional and personal life. There is an abundance of information available on how to use these platforms successfully. So the moral of the story is, even if you don’t want to use Social Media, you will need to understand it, learn from it and make sure your business is engaged in it!